We love working with brands to help create impressive voice and vision.
Branding is one of the most crucial aspects of any business, large or small.
An effective brand can give you a significant edge in today’s highly competitive market.
What you see is what you get. At least, that’s how potential customers will feel. They’ll have no reason to give a visually unimpressive brand the benefit of the doubt—it’s up to the brand to earn that kind of trust. In branding, “what you see” is a brand’s visual identity.
Time to find your Voice!
Brand voice is the way you talk to your customers and is defined by your brand's style of communication. Your brand voice is directed to your target audience, and it can have any style, as long as it feels true to your brand values and persona—be it authoritative, playful, intellectual, ominous, kind or fun. Your brand voice is the personal and honest tone that keep your customer base happy and connected, Keep in mind that while consistency is key, it’s also important to be flexible. Be prepared to adjust your brand voice as customer priorities—and the market—change over time.
Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service. Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market.